a talented copywriter with over a decade’s worth of experience, specialising in fintech & complete brand ownership/development.
recent work.
areas of expertise.
fintech.
With over 10 years’ of experience in copy & content, I’ve worked with both established brokerages – including IG, City Index and XTB – and startups at the beginning of their journey, helping to create tone of voice and maintain brand guidelines.
writing.
I’m passionate about providing copy that exceeds client expectations. I’m comfortable delivering compelling content in any form: website, campaigns, advertising, email workflows, scripts, marketing materials, social ads, or anything else that you need.
marketing.
I have worked my way up from a junior copywriter to Head of Content in my career so far, learning valuable lessons along the way. I’m recognised as a hard worker, excellent collaborator and creative thinker with a superb ability to analyse briefs, develop concepts and deliver quality content.
about.
Ben Watts
After graduating with a degree in English Literature and a Diploma in Creative Writing from the University of East Anglia, I began my career as a junior copywriter in 2011.
After working for various brands and clients across full-time and freelance roles, I identified fintech as a fast-paced, exciting and rapidly expanding industry, building my exposure and gaining experience in content-led campaigns and strategy roles.
I am now an established writer in the FinTech sector with over 9 years of experience in content strategy and execution. While my speciality is finance, I have also produced copy for a range of different clients across different industries, including: luxury retail, fitness, fashion, insurance, magazines, education and much more.
why clients need content.
optimise acquisition.
Compelling and engaging content is crucial in any campaign, particularly when it comes to acquisition. People have an affinity to substance, and content can play a vital role.
strategise conversion.
Give the user a complete experience from the top of the funnel to retention, including customer segmentation based on behaviour and profile to drive specific, targeted content to increase CTR.
drive brand loyalty.
Offer something different; reduce churn and increase returning traffic by producing consistently actionable content that’s in line and on brand with recent trends and latest news.
clients.
Ben Watts 